The sparkle between one of the world’s most-loved bands and the GUINNESS World Records Holder started with the enthusiastic passion and creative imagination of a mutual friend between The Jacksons and Aaron Shum Jewelry. By building up the connection of the music legend and the prestigious worldwide patented Diamond Guitar Design, it arises the chance of the unforgettable and overwhelming public performance at BBC Proms at the Park in London, gracing the Great Britain’s largest outdoor classical music event.

To celebrate the remarkable 50th Anniversary of The Jacksons and in memory of his late brother Michael, Jermaine Jackson invited the GUINNESS World Records Holder, Aaron Shum, to create unique and personalized rings for his family members, with design concepts by Jermaine. The creation of the rings is dedicated to the legendary family’s musical history and precious memories between the beloved siblings.

Now...the two parties have launched 3 exquisite lines of fine Jewelry, including

JERMAINE JACKSON SIGNATURE X CORONET® DIAMOND GUITAR 18K JEWELRY COLLECTION

With designs provided by Jermaine Jackson for exquisite pieces of 18K Jewelry  based on the theme of the Guiness World Record Guitar

CORONET® GUITAR SILVER SS925 JEWELRY COLLECTION

featuring brooches, pendants, necklaces, rings, bracelets and earrings that are fashion and trendy to ladies nowadays
to further elaborate the extravagant design of the GUINNESS CORONET® Diamond Guitar. 

ISLAMIC DIAMOND JEWELRY LINE

with diverse beautiful design and a playful dual face watches